Socialitic Dashboard

Project Type

Dashboard, Analytic

Role

UI/UX Designer

Socialitic is a social media monitoring tool focused on data visualization and analytics.

It aims to provide detailed graphs for reports while ensuring the information is easily digestible, even for users unfamiliar with reading charts and data. This is especially important given that the product caters to a diverse market, including small local brands in Indonesia.

Define Problem

Define Problem

User interviews showed that small local brand owners struggle with interpreting charts, limiting the product's appeal. Many also have difficulty presenting key metrics to attract investors due to lack of investment knowledge.

User interviews showed that small local brand owners struggle with interpreting charts, limiting the product's appeal. Many also have difficulty presenting key metrics to attract investors due to lack of investment knowledge.

Project Objective

Design an analytic tool with clear, easy-to-read charts for users with limited expertise.

Solutions

01

Provide explanations for graphs to enhance readability

02

Utilize familiar term and graph types

03

Design ready-to-use report templates for investment purposes

04

Downloadable individual chart to assist in creating presentations

Enhancing Graph Readability

Enhancing Graph Readability

To enhance readability, I included a summary below the graph, allowing users to quickly scan their monitoring results. User interviews revealed that users are most familiar with line, bar, and pie charts, 

so I prioritized these formats to present key metrics clearly and effectively.

To enhance readability, I included a summary below the graph, allowing users to quickly scan their monitoring results. User interviews revealed that users are most familiar with line, bar, and pie charts, 

so I prioritized these formats to present key metrics clearly and effectively.

Result

Result

Overall, customer feedback was highly positive, with clients reporting little to no input during product review. Given its success, the model and design were expanded into other products tailored to different markets, analyzing similar datasets but with adjusted metrics.

Overall, customer feedback was highly positive, with clients reporting little to no input during product review. Given its success, the model and design were expanded into other products tailored to different markets, analyzing similar datasets but with adjusted metrics.

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Email Address

gisela64u@gmail.com

Phone Number

+62-811-1818-119

Created by Gisela Gaudina.

All Rights Reserved.2025.

Connect with Me

Go to My LinkedIn

Go to My Behance

Email Address

gisela64u@gmail.com

Phone Number

+62-811-1818-119

Created by Gisela Gaudina.

All Rights Reserved.2025.

Connect with Me

Go to My LinkedIn

Go to My Behance

Email Address

gisela64u@gmail.com

Phone Number

+62-811-1818-119

Created by Gisela Gaudina. All Rights Reserved. 2025.