Gramedia Digital

Project Type

Case Study

Role

UI/UX Designer

Gramedia Digital is an online reading platform that provides a wide range of e-books, magazines, and newspapers, with a primary focus on the Indonesian market.


For this project, I focused on improving the discovery, search, and reading experiences. Additionally, I conducted research and testing to ensure the final product met user needs and expectations.

Research

Research

Research was conducted to identify habits and pain points with the current product. Using surveys and usability testing, I gathered feedback from 57 participants, all of whom had prior experience with Gramedia Digital or similar apps.

Research was conducted to identify habits and pain points with the current product. Using surveys and usability testing, I gathered feedback from 57 participants, all of whom had prior experience with Gramedia Digital or similar apps.

68.8%

68.8%

think categorization & filter is inefficient.

think categorization & filter is inefficient.

80%

80%

think genre categorization is confusing.

think genre categorization is confusing.

Define Problem

Define Problem

The app faces key issues, including a high drop-off rate from confusing genre categories, poor visibility of featured products due to ineffective search and filters, and limited display customization options caused by many Indonesian books are not being converted to EPUB format yet.

The app faces key issues, including a high drop-off rate from confusing genre categories, poor visibility of featured products due to ineffective search and filters, and limited display customization options caused by many Indonesian books are not being converted to EPUB format yet.

Project Objective

Enhance search and filter features to extend customer engagement during browsing sessions.

Solutions

01

Categorize products based on common genre

02

Recommend products from genres most users enjoy

03

Quick access to recently read products

04

Provide custom filter search

05

Image manipulation for limited display customization

Results

Results

The product received positive feedback, with higher success rate, faster task completion time, and better ratings. Users easily identified products by genre and explored similar items, extending their sessions.

The product received positive feedback, with higher success rate, faster task completion time, and better ratings. Users easily identified products by genre and explored similar items, extending their sessions.

Average Success Rate

Average Success Rate

89,02%

89,02%

Overall Product Rating

Overall Product Rating

4.7/5

4.7/5

Email Address

gisela64u@gmail.com

Phone Number

+62-811-1818-119

Created by Gisela Gaudina.

All Rights Reserved.2025.

Email Address

gisela64u@gmail.com

Phone Number

+62-811-1818-119

Created by Gisela Gaudina.

All Rights Reserved.2025.

Email Address

gisela64u@gmail.com

Phone Number

+62-811-1818-119

Created by Gisela Gaudina. All Rights Reserved. 2025.